Small is beautiful.

When a company is starting to present their brand and products at trade shows, it is generally better to start with a smaller size exhibit rather than a big exhibit. Here are a few reasons why:

1. Lower cost: A smaller exhibit will generally be less expensive than a larger one, allowing the company to allocate more resources to other areas such as marketing, advertising, or product development.

2. Lower risk: Starting with a smaller exhibit allows the company to test the waters and get a sense of what works and what doesn't work before committing to a larger investment.

3. Easier logistics: Smaller exhibits are easier to transport, set up, and dismantle, which can be beneficial for companies that are just starting out and may not have a lot of experience with trade shows.

4. More focused message: A smaller exhibit forces the company to focus on the most important aspects of their brand and products, allowing them to create a clear and compelling message that resonates with attendees.

5. Opportunity for growth: Starting with a smaller exhibit allows the company to establish a presence at trade shows and build relationships with attendees, which can pave the way for future growth and expansion.

Overall, starting with a smaller exhibit allows a company to establish a presence at trade shows and gain experience in this area, while minimizing risk and maximizing resources. As the company grows and gains more experience, they can then consider investing in larger exhibits as appropriate.